Each aspect of my Nike Air Max 1 ‘Por La Familia’ was a love letter to the women in my life and to the strong women who are the foundation in Hispanic culture whether it be moms, aunts, sisters or grandmas. The range of the blush pink to the use of forest green and red (a nod to the Mexican flag) and the gold “Nike Air” branding (inspired by the “Coat of Arms” in El Salvador’s flag) combined the story of my Hispanic heritage and the universal truth of loving and appreciating the most important women in our lives.
To celebrate not only the launch of the Air Max 1 but to also honor the strong women in my life, we threw a launch party at Manor — a streetwear boutique in Phoenix rooted in community.
A trading card was created with release information and included a QR code for exclusive access to purchase online.